Multi-Channel Digital Strategy

Developing a comprehensive digital strategy to transform a boutique Bangkok wine importer's limited online footprint into an automated, highly visible, and educational multi-channel presence. 

• The Challenge: The brand suffered from limited online visibility, a fragmented customer journey, and a lack of structured digital marketing, relying almost entirely on physical events and word-of-mouth.

• Our Approach: Designed a cohesive digital roadmap featuring localized SEO keywords, bilingual educational content (such as wine-pairing blogs), targeted Meta ad campaigns for event bookings and an optimized content calendar. 

• The Outcome: Established a seamless conversion framework by building automated Mailchimp email flows, implementing a WooCommerce customer tracking integration, and deploying responsive 24/7 chatbot automation across Facebook and LINE OA to scale web traffic and sales.